DESCRIPTION The purpose of this project was to find a “dead” or “dying” company and rebrand it into something new by designing a new identity, new visual standards, and new brand extensions.
CONCEPT The company I have chosen is Westclox, a clock company. As an opportunity to re-envision, I wanted to give the brand a modern and sophisticated look. Therefore I branched the company out into luxurious home furnishing, particularly in living room and entertainment, as well as clocks. To bring in this new vision, a new sleek and modern identity was needed, along with new visual standards to guide users how to properly display the brand. To build structure to the brand, I also designed new products within Westclox, called brand extensions. A stationery set, a product catalog and a delivery truck design fit into the requirements.