DESCRIPTION The purpose of this project was to design the annual report for a Fortune 500 company to illustrate to its shareholders the company’s activities and financial performance.
CONCEPT The company I have chosen is Avon Products Inc. I originally looked at previous reports for inspiration, but their designs were pretty bland. Since the company is widely known for its beauty products, I decided to hand draw the spread headers with my own lipstick to give it flair, without overtaking the body text. For the chart graphic, I decided to imitate opening a lipstick to represent the percentages. The financial data was provided by the company’s previous annual reports, with the current year’s columns highlighted to increase hierarchy so that the audience finds them first.
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